Technologization-2026_1-10_25.03.2026

 

THE VOLUNTEER COMPONENT IN POPULAR SCIENCE TOURISM: MOTIVATION OF PRACTICE AND EDUCATIONAL EFFECT

ABASHKINA Valeria Alekseevna, ALEKSEEVA Natalia Dmitrievna

Abstract. The article examines the role of the volunteer component in the development of popular science tourism using the example of the Volga State University of Service (PVGUS). The article examines the theoretical aspects of volunteerism, its motivational factors, as well as practical mechanisms for integrating volunteer initiatives into educational and tourism programs. Special attention is paid to the analysis of the educational and socio-economic impact of volunteer activities, including the development of key competencies of participants, strengthening regional tourism potential and the formation of sustainable links between the scientific community, educational institutions and public organizations. The main problems hindering the development of volunteer tourism are identified, and recommendations for their solution are proposed, aimed at improving the regulatory framework, increasing the professionalization of volunteers and expanding interdepartmental cooperation. The conclusion is made about the significant potential of volunteerism as a tool to increase the effectiveness of popular science tourism, contributing to education, social integration and economic development of the region.

Keywords: popular and science tourism, volunteerism, motivation of volunteers, educational effect, socio-economic development, PVGUS, volunteer programs, popularization of science, student tourism, regional tourism potential

LINGUACULTURAL REPRESENTATION OF THE CATEGORY "OURS – OTHERS" IN ENGLISH POLITICAL DISCOURSE

VLASOVA Lyudmila Ilyinichna, TSARKOVA Olga Alexandrovna

Abstract. This article examines the opposition "we - they" as a universal linguacultural category in political discourse, based on the linguistic subject's affiliation with a particular community, perceived as "we", and their deprivation from another community, perceived as "they." The article analyzes the representation and interpretation of the category " we - they " in English at the lexical and syntactic levels. The study of the "we-they" opposition is universal and can be realized across space, time, and language. The presence of "we" and "they" is present in human communication at the linguistic level. Thus, during linguistic contacts, both positive and negative interactions occur, which can result in conflict. This suggests that the presence of this opposition affects language in two ways: as a means of human communication and as a means of demarcation and "defense." Analysis suggests that the distinctiveness of the "we-they" opposition lies not only in the diversity of its representation but also in its methods of interpretation. This allows us to define it as a linguacultural category and highlight its special value and significance in the political sphere, specifically in the context of information warfare as a cognitive tool and a means of manipulating public opinion and consciousness.

Keywords: linguacultural studies, "friend," "foe", category, method, opposition, discourse, media, semantics, syntagma.

PROTECTION OF CRITICAL INFORMATION INFRASTRUCTURE AND INFORMATION SECURITY IN THE CONTEXT OF GLOBAL THREATS

DAVYDOV Dmitry Yuryevich, BONDARENKO Arseniy Andreevich, NIKOLAEVA Nadezhda Alexandrovna

Abstract. This article is devoted to the problems of protecting critical infrastructure in the context of global threats, taking into account information security. The types of artificial intelligence, the main threats, protective measures and the legislative framework of the Russian Federation, which are important aspects of protecting the state while maintaining confidentiality and economic stability, are considered. Using the example of the financial system and the Volga Federal District, specific risks and approaches to their minimization are analyzed.

Keywords: critical infrastructure, information security, cyber attacks, object categorization, import substitution, Volga Federal District

POSITIVE AND NEGATIVE ASPECTS OF DIGITALIZATION IN THE TOURISM SECTOR

LOMAKINA Elina Konstantinovna, SUBKHANOV Asif Meikhosh ogly

Abstract. This article examines the digitalization of the tourism industry, focusing on its nature, key benefits, and implementation challenges. The study explores how digital technologies are transforming business models and the market structure of tourism. Successful cases of digital transformation are illustrated through examples of platforms such as Tripadvisor and Airbnb. The level of digitalization in Russia is analyzed with attention to regional disparities, the role of national projects in advancing the industry is also assessed. The main barriers to digitalization are identified, including high costs, infrastructure limitations, workforce shortages, and cybersecurity risks. Promising directions for future development are outlined: the adoption of artificial intelligence (AI), the advancement of virtual and augmented reality (VR/AR), the formation of digital ecosystems, and the application of biometric technologies.The conclusions emphasize that digitalization renders tourism more flexible and customer-centric. However, it demands a comprehensive approach – encompassing technological modernization, institutional reforms, and workforce upskilling – to ensure the long-term competitiveness of the industry.

Keywords: digitalization, tourism, digital transformation, tourism services, digital technologies, artificial intelligence (AI), big data, online booking, mobile apps, chatbots, marketplaces, biometric systems, regional differentiation, national projects, development strategy, service personalization, business models, competitiveness, electronic tourist card, “Smart city”, “Digital economy”

THE APPLICATION OF INFORMATION TECHNOLOGY FOR LEARNING ENGLISH IN THE TOURISM SECTOR IN THE CONTEXT OF INTERCULTURAL INTERACTION

POSPELOV Vladislav Romanovich, BLAGOV Yuri Vladimirovich

Abstract. The article examines the role of information technology (IT) and artificial intelligence (AI) in the formation of foreign language communicative competence among tourism professionals in the context of intercultural interaction. Based on the analysis of current statistics, methodological approaches, and the results of empirical research, the article substantiates the need to integrate digital solutions (electronic training tools, adaptive platforms, and multimedia content) into the educational process. The study identifies the key advantages of IT, such as individualized learning, the development of practical communication skills, and intercultural competence, and highlights the existing challenges related to the overall level of language proficiency. It is concluded that technologically enhanced English language training is a critical factor in preparing competitive personnel for the vast tourism industry.

Keywords: Information technology, English language, tourism, intercultural communication, digital educational resources, artificial intelligence, professional competence

SOCIAL POLARIZATION: THE IMPACT OF DIGITAL MEDIA PRODUCTS ON DIFFERENT SOCIAL GROUPS

STEPANISHCHEV Andrey Sergeevich, ALEKSEEV Mikhail Olegovich, BELYAYEV Alexey Mikhailovich

Abstract. This article examines in detail the impact of digital media products on modern society as a factor influencing social polarization. Particular attention is paid to concepts such as echo chambers and information bubbles. The key issues addressed include social stratification, content consumption, and content personalization algorithms. The article analyzes the content most frequently consumed by various social strata. It also examines the polarization of society from various scientific perspectives. It also examines the impact of media and digital media on society. It presents data obtained through observation, scientific articles, and social surveys of the Russian population. In conclusion, the authors consider possible ways to mitigate the impact of all these factors on social polarization and social differentiation. These findings contribute to a better understanding of the role of media in modern life.

Keywords: social polarization, digital media products, echo chambers, algorithmic segregation, generational divide

THE PRODUCT AND FORMAT OF STUDENT TOURISM IN MODERN RUSSIA

SUBKHANOV Asif Meikhosh ogly

Abstract. The relevance of the study lies in the fact that there is currently no modular analysis of the student tourism sector in Russia, and it is divided into its constituent parts and main driving forces in the context of an actively developing tourism market. It is necessary to provide a detailed description of the diversification of the modern market based on goals, formats, target audiences, and the role of third-party market participants, emphasizing the package nature of the product that combines a route, accommodation, educational module, and reporting system. Special attention should also be given to the segments of student tourism, such as popular science tourism, event-motivational programs, and project-based educational expeditions.The author will also describe the role of digitalization in creating hybrid formats and recording educational results. The analysis of the formation of a multidimensional educational and recreational space will be organized, where the trip synthesizes a learning module, social experience, and cultural capital, providing a verifiable result in the form of a portfolio or project. The analysis is based on current examples, regulatory documents (GOST), and the practices of leading universities, which makes the review relevant for understanding the current state and prospects for the development of student tourism in Russia. The scientific novelty of the work lies not only in the comprehensive analysis of the components of student tourism, but also in the analysis of the completeness of institutional support for these components of modern student tourism in the Russian Federation. The study of this topic is comprehensive but fragmented, with a clear division of research roles.

Keywords: student tourism, product, format, institutional support, popular science tourism, youth policy, Rosmolodezh, digitalization.

PERSONAL RESPONSIBILITY OF THE HEADS OF MUNICIPALITIES FOR ENSURING THE SAFETY OF CITIZENS IN THE TERRITORY OF SETTLEMENTS

FILIPPOVA Anastasia Anatolyevna, NIKOLAEVA Nadezhda Alexandrovna

Abstract. The article is devoted to the study of the institute of personal responsibility of heads of municipalities for the safety of citizens. The legal and organizational bases of bringing to responsibility are considered, problems are highlighted and recommendations for improving management processes are proposed. Special attention is paid to judicial practice, types of responsibility and modeling of an effective risk prevention system. The results are important for optimizing the legal regulation and management practices of municipalities.

Keywords: head of a municipality, personal responsibility, safety of citizens, local government, municipal infrastructure, improper performance of duties, risk management, judicial practice.