Technologization-2026_2-11_26.06.2026

THE IMPACT OF DIGITALIZATION OF EDUCATION ON THE QUALITY OF EDUCATION IN UNIVERSITIES FOR STUDENTS AND FACULTY MEMBERS

ABRAMKINA Alyona Viktorovna, USACHYOVA Anastasia Sergeevna,

STRELTSOVA Evelina Viktorovna, CHURAKOVA Ekaterina Andreevna

Volga State University of Service

Abstract. This article analyzes the impact of digitalization of the educational process, in particular the introduction of generative artificial intelligence (GenAI) – such tools as ChatGPT and GitHub Copilot – on the quality of learning. The study is conducted from the perspective of the main participants: university students and teachers. Based on the results of surveys and interviews, key trends were identified: students note the high efficiency and accessibility of AI tools for solving educational tasks, while teachers emphasize the risks of decreased originality of work and the difficulty of evaluating results when using GenAI. The main problems have been identified: superficial understanding of material when mechanically copying AI responses, growing dependence on technology, and digital inequality (including limited access to stable internet and AI tools for some students). It has been established that learning becomes more effective when students critically analyze and creatively rework generated content. Based on this, recommendations are proposed for pedagogical support, the development of new assessment methods, and ensuring equal access to technology. The need for a balanced approach to digitalization is emphasized to foster independence and critical thinking.

Keywords: digitalization of learning, digital educational technologies, critical thinking, artificial intelligence in education, artificial intelligence, ChatGPT, quality of education in universities, assessment methods, generative AI, digital inequality, impact on the educational process, research on generative artificial intelligence, digital literacy

DESIGNING AN EXCURSION ROUTE FOR A YOUTH AUDIENCE AS A FACTOR IN POPULARIZING TOURISM IN THE TOGLIATTI URBAN DISTRICT

BELKINA Polina Sergeevna, ZHILKIN Evgeny Alekseevich

Volga State University of Service

Abstract. The article examines the design of an excursion route for a youth audience as a factor in popularizing tourism in the Togliatti urban district. The relevance of the study is determined by the pronounced seasonality of tourist flows, the need to expand the range of urban excursion products, and the search for formats capable of making the destination more attractive to young travelers during the off-season. The purpose of the study is to substantiate a thematic excursion route adapted to the perceptual and behavioral characteristics of a youth audience. The empirical base includes statistical data from the Tourism Department of Togliatti for 2018-2024, observations and informal discussions with organized youth groups, as well as Russian and international publications on youth, cultural, and industrial tourism. The research uses comparative analysis, generalization, visual analysis of the urban environment, and excursion route design. As a practical result, the authors propose a route focused on Soviet modernist sites in Togliatti. The article substantiates that a thematically structured route combining educational, visual, and communicative potential can serve as an effective instrument for popularizing tourism, actualizing architectural heritage, and expanding off-season excursion offerings.

Keywords: youth tourism, excursion route, route design, tourism popularization, urban tourism, cultural heritage, Soviet modernism, architectural tourism, off-season, Togliatti.

EXPRESSION OF SYMBOLISM IN FASHION

VALIULINA Svetlana Valerievna

Samara State Technical University

Abstract. The article discusses the issues of symbolism in clothing. It provides examples from the history of clothing, as well as from modern fashion. The article examines how semantic context is expressed in a person's appearance and the symbolism of various signs in clothing and costume design. This was accomplished by evaluating various embroideries, colors, and combinations in the image was carried out, and cultural symbols from various countries and eras: the national shirt, the Monomakh's Cap, the imperial robe, and women's clothing from the Gothic and Art Nouveau periods (historical examples). It was also determined how power, strength, wealth, openness and closure, movement and indifference are expressed in modern fashion.

Keywords: fashion, trends, symbolism, symbol, sign, expression of meaning, clothing, costume, clothing design, fashion design, fashion history, costume history, modern fashion

VISUAL CODES OF ENVIRONMENTAL PR AND THEIR PERCEPTION BY STUDENT AUDIENCE

KALININA Diana Stanislavovna, PEREVYSHINA Anzhelika Yurievna,

REZNIKOVA Nikole Dmitrievna

Volga State University of Service

Abstract. The article presents the results of a study of the perception of visual codes of environmental PR by a student audience aged 18–25 years. Using the method of semantic differential Ch. Osgood identified visual PR techniques that inspire confidence in the audience and are associated with genuine environmental responsibility of the company or perceived as greenwashing. The analysis of the research results showed that ecological authenticity forms an independent dimension, independent of aesthetic attractiveness. The constructed perception map identified four models of eco-communication and divided the student audience into three groups. The authors determined that traditional visual clichés cause distrust and cognitive dissonance, while verifiable numbers, documentation of real actions, and craft materials are perceived as honest, which also allowed us to formulate practical recommendations for eco-PR specialists.

Keywords: environmental PR, green PR, visual codes, semantic analysis, environmental authenticity, greenwashing, student audience, perception, trust

POPULAR SCIENCE TOURISM AS A MODEL OF SUSTAINABLE INTERACTION SCIENCE, SOCIETY AND BUSINESS

KALININA Diana Stanislavovna, KOROBKOVA Anna Dmitrievna

Volga State University of Service

Abstract. The article examines the model of popular science tourism as the interaction of science, business and society. Responding to a number of requests, popular science tourism is becoming a universal integrator. The analysis of the structural elements of the model showed the role and importance of each of them, allowed us to identify value streams, as well as identify benefits, risks and threats. The presented model of popular science tourism shows a change in its purpose, a shift in emphasis in the main elements and connections. Consideration of popular science tourism as a tool for the formation and development of national identity allows us to determine its success and promising areas of development based on this model.

Keywords: popular science tourism, model of sustainable interaction, science, education, society, tourism operator, business, PR.

FASHION AS A COLLECTIVE PSYCHOTHERAPY

KOCHERGINA Elizaveta Dmitrievna, BLAGOV Yuri Vladimirovich

Volga State University of Service

Abstract. The article examines the concept of fashion in the historical process, psychotherapy as a concept, the fashion industry as a form of self-expression, as a mechanism of collective therapy, and the application of fashion in psychotherapeutic practice. Fashion is a phenomenon that encompasses not only clothing, but also lifestyle, behavior, and cultural and social trends. It is a dynamic system of preferences that is influenced by various factors, including economic, political, and cultural changes. The article will be useful for professionals in the fields of psychology and psychotherapy.

Keywords: fashion, psychotherapy, collective psychotherapy, psychology, identity, self-expression

RISK MANAGEMENT FOR MASS EVENTS USING UNMANNED AERIAL SYSTEMS IN URBAN ENVIRONMENTS

NAUMOVA Olga Nikolaevna, VALEEVA Alexandra Eldarovna

Volga State University of Service

Abstract. The article discusses the management of risks associated with the use of unmanned aerial systems during mass urban events. It analyzes the main risks arising from incidents that pose a threat to public safety in Russia and abroad. The article also examines traditional methods of dealing with UAS and proposes a three-tiered system for protecting events and people, which focuses on preventing threats rather than dealing with their consequences.

Keywords: unmanned aerial systems (UAS), mass events, risk management, security, cyber-attack, RF-scanners, urban environment.

MENTORING TECHNOLOGY IN THE ADAPTATION OF YOUNG TEACHERS

SAENKO Liudmila Aleksandrovna, SOLOMATINА Galina Nikolaevna

Stavropol State Pedagogical Institute

Kuban State University

Abstract. This article explores the pressing issue of mentoring as an element of a support system for beginning teachers. The relevance of the study stems from the complex challenges faced by young teachers and the associated attrition from the profession. These factors are driving academic interest in the implementation of mentoring technologies in educational institutions. The aim of the article is to identify the characteristics of mentoring technologies that facilitate the effective adaptation of young teachers in the modern educational environment. The study utilized analytical, synthetic, and comparative methods to examine materials addressing mentoring in education. The results of the study demonstrated that mentoring is a two-way interaction between a young professional and a mentor teacher. The effectiveness of this technology is determined by a number of factors: a systematic organization of the process within the institution, clear work planning, a highly motivated mentor, and the willingness of the young teacher to accept assistance and follow recommendations. Each educational institution develops its own model for implementing mentoring technologies. Its design depends on a number of factors, including the nature and scope of the young teacher's professional challenges, their readiness to perform teaching functions, the existing psychological climate within the team, the relationship of mutual trust and respect between mentor and mentee, and the degree of administrative support for this initiative. The study concludes that mentoring is currently one of the most effective tools for facilitating the development and successful integration of young teaching professionals into the specific operating conditions of an educational institution.

Keywords: mentor, mentoring, young teacher, mentoring at school, mentoring effectiveness, mentor requirements.

POPULAR SCIENCE TOURISM: CURRENT STATUS AND CHALLENGES

SOVETKINA Kseniya Igorevna, KORABLEVA Olga Vladimirovna

Volga State University of Service

Abstract. This article analyzes the current state and development prospects of popular science tourism (hereinafter referred to as PST) as a strategic area within the framework of the Decade of Science and Technology in the Russian Federation. Based on a systematic review of official documents, key trends, challenges, and growth areas are identified of popular science tourism in the Russian Federation. The study determined that overcoming the identified informational and infrastructural asymmetries will enable popular science tourism to realize its role as a mass tool for popularizing science and developing a talent pool for the domestic research sector.

Keywords: popular science tourism, tourism promotion, popularization of science, youth tourism, children's popular science tourism, educational tourism, tourism infrastructure, popular science tourism facilities